Handcrafted.

When something is made by hand, there is a personal level of quality & purpose compared to run-of-the mill goods. One would like to think that the item is appreciated more...and cherished. Something that takes time to make and has been given the attention by only 1 or 2 individuals means that there is passion & skill involved. This carries through to the product and at best is shared with the customer. Not to mention, each item, like our Holoholo handcrafted in Saitama Prefecture, is unique to you. 

When you think about it, there is sustainability in quality goods. If something is only meant to get better with age or heralds a need to keep it for as long as seemingly possible, there is less waste. 

Be thoughtful, take care.